It was a great adventure with the brands Kraina Wilka and Together with the Watahą! We greatly appreciate your trust in our crazy ideas. The project had two objectives. The first is the development of a brand strategy for a tourist network product with a visual identification system, training courses and an advertising campaign on the Internet, in social media, and via leaflets and folders. The second goal, on the other hand, was based on the implementation of the latest 3D technologies – augmented reality applications and ICT equipment. We started the project with meetings with the inhabitants of the Bieszczady Mountains who remember the displacement of the areas intended for flooding – 1964. The collection of photos, books, support from the Institute of National Remembrance and interviews allowed us to determine the shape and appearance of the flooded areas, where the Solina Dam is now.
In 1968, not only Solina was under the water. Also the hamlets of Działiał and Podkaliszcze, Teleśnica Sanna with the hamlet of Łęg, Horodek, Chrewt, part of Sokoli, Zawóz, Rajski and Wołkowyja. Several hundred houses had to be demolished or demolished, as many farm buildings, shops, taverns, churches and Orthodox churches. Nearly 3,000 people had to leave their villages. As part of the activities carried out, it was possible to recreate the village of Solina (church, houses, cemetery, chapels), the village of Teleśnica Sanna, the village of Horodek, the Dead Forest in Łęg, and a manor house in the village of Sokole. Each of the objects can be viewed using the augmented reality (AR) application while sailing on Solina, starting from Polańczyk (Eco Marina Polańczyk). An additional module in the application is also a nature path (where you can observe the flora of the Bieszczady Solina) and an adventure path in which the heroes of the San and Solinka brands need help in saving the valley. You can read about everything here: https://razemzwataha.pl/.
The first stage of our activities was the preparation of the Bieszczadzka legend and the creation of the heroes of the brand: Sana (warrior, the strongest and bravest of the land, the element of the earth), Solinka (goddess of water and everything that lives in it), Biesa (a terrible beast, personification of evil that wants to take all the water from the valley for yourself) and fumes (nasty, extremely malicious spirits that arise with every evil deed) and the inhabitants of the land. The characters of the brand hero received their story based on ancient tales and legends of the Bieszczady Mountains. Evaluate our work progress for yourself.