designing gates and fences

Our task was to implement a design strategy by preparing design designs for fences and gates with specialized equipment. There were three collections under preparation: WALL, CLASSIC, MODERN, for each of them we designed a two-door gate, automatic gate, span, wicket, posts and accessories, touch sensors, photovoltaic-powered lighting, alarms and others.
In addition, we took care of the repositioning and rebranding of the brand. We have prepared a refreshed, modern logo, job offers and marketing materials, including 3D animation and product configurator based on 3D models. The most important element of these activities was the preparation of a marketing strategy aimed at introducing products to the entire Polish and foreign market, with particular emphasis on Germany.
The key element for the conducted marketing activities was the 3d animation, in which we presented all the new fencing designs, taking into account the client’s specificity as well as the unique features and advantages of the product. This is a typical explainer video.

 

 

We have designed three lines of fences. Each of them has a different customer and needs in mind.
The WALL collection for those who value privacy, the CLASSIC collection for those looking for practical solutions and the MODERN collection definitely for individualists, because the design of these fences is unique and bold.
Below, the final design effect is visible on 3D visualizations. Each collection has received its own style of home and surroundings to further emphasize the uniqueness of each collection.
The 3D configurator, created for the desktop platform, allowed for a lot of fun while offering. Each of the potential customers can both use ready-made designs and create their own fence pattern, which is a great uniqueness of the company on the fencing market. The progressive personalization of products at SIATEX allowed it to acquire new customers.
Would you like to create your own fence? Go to: https://www.siatex.info/konfigurator3d/ or watch our animation showing the design process in the 3D configurator.
We also visited the company’s headquarters and its professional, robotic warehouse. During the visit, a professional film and photo session was held to present the company to future distributors in Poland and abroad. So far, SIATEX has operated mainly on the local market. Since our cooperation, it has changed its goals and opened its products to the whole of Europe.
The last element to maintain brand consistency was the preparation of a marketing strategy, a visual identification system extended with job offers and marketing materials (social media, outdoor and printed media, product catalogs). We also naming new collections, which received the proud name of the entire line – SIATEX ART. The brand prepared in this way, with our help, develops and acquires new distributors.
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